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4/21/2015 04:14:00 am
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In the past, people would try everything they could to land on the
first pages of Google. While many techniques used to work, some are not
effective and may end up hurting the site owner. At the very least, when
trying old and useless methods, a site owner will waste his or her time
and resources. For this reason, you should know that article
directories are basically useless. Here are eight reasons why this is
the case and what happened to cause this.
Low quality
First and foremost, most article directory sites
do not offer a lot of high quality articles. No, instead, these web
ties provide a place for people to spam their information and articles
full of links and overused keywords. While Google liked this in the
past, the search engine giant has caught on and now punishes people who
use article directories. Think about it, when you land on a directory
site, you will see dozens of categories and thousands of uninteresting
and spun articles that nobody reads. For this reason, most search
engines devalue that content and do not take this into account when
coming up with organic search rankings.
Too easy to manipulate
Since most article directories do not require a person to offer much,
they are not too valuable to anyone. In reality, when going to an
article site, all you need to do is upload your content. Other times,
some will charge a small fee. Either way, since this is an easy method
for people to manipulate the search rankings, Google has mostly realized that the articles are unoriginal and will not value them highly.
However, if you go to a high PR website, you can upload articles and
still get something out of the experience. Of course, this will largely
depend on your quality of writing.
Content quality
Now, more than ever, people think they can write and put it all over
the Internet. It seems almost everyone has a blog where they spew their
opinions and talk about their interests. In reality, to most people,
this is not interesting. Furthermore, since most people are not good
writers, this causes problems when trying to take advantage of article
directories. To understand this, you only need to head to an article
directory site. Then, if you read two or three pieces, you will
understand most people do not know how to create something that people
enjoy. In some cases, the piece was actually written by a machine. Either
way, when understanding that the content is of low quality, you should
have no trouble understanding why article sites are a waste of time.
Too many links

Now, when making an article, some writers will do it wisely and put
in one or two high quality links to relevant sources. On the other hand,
many use article directory sites as a way to list multiple links in
their story. While it is okay to offer one or two links, the writer
should keep it simple and avoid sounding unprofessional by offering a
dozen or more links. Since Google will not take kindly to this, you must
understand how to provide the right amount of links to your website.
When you do this, you can write an article that both your readers and
the search engines will love.
Hundreds of sites
At first, there were not a lot of article directory sites on the
Internet. Now, with the explosion of information and the need to land on
the first page of Google, many sites sprang up. While this was god for
some people, it has had a detrimental effect on the quality of these
websites. Think about it, there are now thousands of websites where you
can upload your article. This is not good as so many of these places are
just a thinly veiled attempt at cheating the system. Of course, if you
choose a good site to upload your articles to, you have a good chance to
get something out of the experience as some sites still offer value.
Other metrics are now more important: Now, when looking at SEO, you
will notice that people always change their minds about what works.
There is a reason for this as Google will make updates where they devalue some things
and add value to others. For this reason, if you are relying on article
content marketing to get to the top, you are in for a rude awakening.
Now, you must have a flawless site with plenty of useful content. Not
only that, you should have relatively few links. Of course, when getting
links, you should only concentrate on high quality as this is what
matters. Finally, with social media sites like Facebook and Twitter, you
can gain in the rankings and see your site do well. For this reason,
article directories are largely ignored by people who want to rise to
the top. Simply put, there are other more effective ways to gain in the
organic search rankings.
Everyone trying
In all truth, you should try to stay head of the SEO game. This is
harder than most people realize. However, if two years ago you started
concentrating on quality content and great links, you would sit on the
first page of Google for many search terms. Sadly, most follow the
overall trends and they end up on the back pages of Google. For this
reason, it is obvious that article directories are largely inefficient
since most people use them in their day-to-day SEO strategies. Instead,
by concentrating on quality and value, a site owner can rise in the
ranks without having to resort to ineffective methods that are largely
harmful.
Filled up

Think about it, most possibilities have already been discovered.
Meaning, when writing an article, it is nearly impossible to write it
from an original standpoint. For this reason, you will not get much out
of article marketing unless you are an incredible writer who speaks
about subjects people want to understand. You must understand that most
sites are full of the same articles and ideas. Nothing is going to
change, and you are not likely to go above and beyond the other writers.
Not only that, when looking at older articles, you will have an uphill
battle as they enjoy plenty of SEO link juice since they have been
around so much longer. Simply put, the battle has been waged, and unless
you can knock off the person on top, you should largely ignore article
directories.
When looking to SEO, you must understand what works and what fails to
get results. Sadly, some people are stuck in the past and think about
what used to work. This is a serious error in judgment as many of the old methods are simply a waste of time.
Sadly, many perpetuate this myth and wonder why their site was hit by
the latest update. Rather than fix the underlying issue and find out
what no longer works, many opt for the same approach and hope things
improve. This is foolish, and if you want to regain your rankings, you
must understand that things like article directories are largely
irrelevant. Instead, you should look to the future.
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